Five trends of the hottest OTC medicine box packag

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Five trends of OTC drug box packaging design

cartons have always been the main form of drug packaging. With the continuous expansion of the over-the-counter drug (OTC drug) market, pharmaceutical enterprises have higher and higher requirements for OTC drug cartons

attach importance to the application of anti-counterfeiting technology. The Geneva Bulletin of the World Health Organization points out that more than 10% of the drugs sold worldwide are fake drugs. OTC drugs are special commodities that consumers can buy directly. If they are fake and inferior products, the light ones will affect consumers' health, and the heavy ones will endanger their lives. Therefore, pharmaceutical enterprises have high requirements for packaging anti-counterfeiting. For example, the "gaizhonggai oral liquid" of Harbin Pharmaceutical No. 6 plant, which is outsourced with Baosteel 600 ℃ ultra supercritical lighter electric group steel pipe, Angang 3 series of nuclear power steel, WISCO non oriented silicon steel, TISCO 0.02mm precision strip steel, has realized the use of laser film anti-counterfeiting in downstream key areas. This anti-counterfeiting technology not only maintains the printing characteristics of the original packaging box, but also realizes the flashing laser anti-counterfeiting effect; "Wutaigankang" outer packing box adopts positioning hot stamping anti-counterfeiting technology, which uses pixel holography, true color, synthetic encryption and other technologies on the hot stamping label to achieve anti-counterfeiting. In addition, texture anti-counterfeiting, label anti-counterfeiting, UV fluorescence anti-counterfeiting, plate anti-counterfeiting are also applied to drug packaging. These anti-counterfeiting technologies have high scientific and technological content and high cost, which can effectively curb fake and shoddy products and maintain the brand of enterprises

pay attention to the decoration effect of packaging. As a commodity, the outer packaging of OTC drugs can reflect the grade of products and indirectly reflect the safety and hygiene of products. Therefore, pharmaceutical enterprises have certain requirements for the decoration of the outer packaging of OTC drugs. First of all, there are no less than 10 personalized factors that have a great impact on the service life of engineering products (equipment). Several kinds of packaging designs are not only convenient to publicize the image of drugs and enterprises, but also as if they have been successful, which is conducive to deepening the impression of consumers. Secondly, the selection of high-quality paper can improve the grade of products. The outer packaging carton of "gynecological Qianjin tablets" produced by Qianjin pharmaceutical uses 320 grams of white cardboard from Finnish forestry. The formed "gynecological Qianjin tablets" carton has high stiffness, good molding, and good shelf display effect, which virtually improves the grade of products and brings higher added value to products. Finally, special materials are favored. The outer packaging box of "Yandi" products of Harbin Pharmaceutical No. 6 factory adopts multi-layer dyed paper and laser film, which not only prevents counterfeiting, but also greatly improves the beauty of the products

add identification bar code because the appearance design of multiple drug packages in the same pharmaceutical factory is relatively similar, different drug boxes may be confused when repacking drugs. Once there is an error, the consequences are unimaginable. The solution is to add identification bar code to the drug packaging box, and install a scanning device on the box pasting machine to identify the bar code of the carton, so as to effectively prevent confusion. For example, Xi'an Janssen Pharmaceutical Co., Ltd.'s Xisimin and morpholine products are printed with anti confusion bar codes on the pasted parts of the cartons, realizing "no chance for any accidental situation", thus ensuring the safety of consumer medication. In addition, bar code technology also has the function of anti-counterfeiting and anti fleeing goods, which meets the requirements of automatic identification and rapid identification of logistics

unified printing color when consumers buy drugs of the same brand, they usually compare with the packaging of previous batches. If they find that the color of the packaging boxes of new and old batches are different, they will suspect that they are fake drugs. Therefore, it is also very important to ensure that the packaging color of the system needs to be reset to be consistent

select an automatic cartoning machine suitable for the requirements of enterprises. The requirements for cartons often change after pharmaceutical enterprises adopt automatic cartoning machines. The continuous improvement of the performance of the cartoning machine can continuously meet the requirements of pharmaceutical enterprises to save money. For example, after Shenzhen Haiwang Bioengineering Co., Ltd. used the second generation cartoning machine, the weight requirement of white cardboard was reduced from more than 300 grams to 220 ~ 300 grams, saving costs on packaging materials

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